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Glamlite Launches Strawberry Shortcake Collection

The food-inspired beauty brand is bringing back the 80s character.

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By: Marie Redding

Senior Editor, Rodman Media


Glamlite, the beauty brand founded by an entrepreneur known as Gisselle, has had some fun beauty collaborations in the past, such as its Frosted Flakes, Barbie, and Scooby-Doo makeup lines.

Now, the brand is selling nostalgia again with its Strawberry Shortcake collection, inspired by the 1980s doll. It includes the ‘Berrylicious’ Palette, Berry Sweet Lip Kit, Blush, and ‘Berry Long’ Lashes. 

The cartons are all decorated with images of the beloved character. The eyeshadow palette contains 15 shades, ranging from shimmers to mattes. The lipstick cap features the character as well  

The ‘Berry Bounce’ Sponge makeup applicator is shaped like a strawberry, of course.    

Gisselle, who grew up in Brooklyn, decided to launch a “food-inspired beauty brand” in 2018 when she debuted her first product—the Pizza Palette.

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